Amazon has made several big announcements this morning, including a new line of Kindles and a mobile browser made exclusively for the Kindle Fire called Amazon Silk. Amazon Silk is a different kind of browser that makes it possible for a user to assign various parts of the browsing experience to a much more powerful system located at Amazon.
Imagine you’re browsing the Web using a tablet and a Web site you need to access is poorly optimized. Dozens of images, dynamic content, and other client-side processes are needed to properly render the page. This could kill your user experience and delay your access to information that you need. Amazon Silk is intended to be a way around this common issue by sending various processing-intensive portions of the browsing experience to their more powerful systems in the cloud. Once they’ve crunched the information and optimized the page, it is then sent to you. In a sense, you’re browsing on two separate systems at once.
By tapping in to a greater AWS infrastructure, Amazon is able to split the work between your device and the cloud in what Amazon says is a seamless user experience. Each time you visit a Web page, Amazon Silk makes a decision as to which components of the page are going to be pulled locally, and which would better be served through AWS.
Amazon Silk is available only on Kindle Fire, a new version of the Kindle being released in November that promises a color display, access to over 100,000 movies and TV shows, a direct link to the Amazon Music Store, and access to Android apps and games. In fact, the Kindle Fire will run on an Android backbone, making it a functional tablet akin to the Nook. The Kindle Fire is expected to ship out to U.S. customers in mid-November at a price of US$199.