Bing Vs. Google: Have You Taken the Blind Comparison Test?

Bing Vs. Google: Have You Taken the Blind Comparison Test?Bing may actually be a better search engine for you than Google. I know it sounds crazy because Google is both a noun and a verb when it comes to Internet search. No search engine in the world has even come close to taking on Google’s massive market share since it overtook Yahoo what feels like a lifetime ago. But, could we be sticking with Google due to a false assumption that it’s actually the best search engine? Could Bing actually serve our search needs more accurately than Google?

These were the questions I asked myself when I dropped Google as my primary search engine a month ago and used Bing exclusively for a period of three weeks. Only Google’s non search-specific services such as Google Docs and Google+ remained a part of my daily routine during this time. Bing, which is owned and operated by Microsoft, was my home page and default search engine for everything I wanted to do online. The results of this experiment were quite surprising.


I tend to browse the news section of whatever search engine I happen to be using. This gives me a quick look at what’s currently going on in the world in one central location free of lean or bias (at least I’d hope so). I found Bing News to be surprisingly elegant. It looks a lot like Google News, except the slight advantage of being able to access local news from the front page by mousing over the News link was quite nice.

Google News is customizable (as is Bing to a degree) and can be catered to my particular needs. While I find each service to be equally targeted to my personal tastes, I found Bing to be a touch easier to use.

Edge: Bing

Search Results

I went into the experiment thinking that I would eventually miss the wide variety of search results offered by Google. After all, what search engine has more information on its users and offers as many services as Google? Fact is, that’s actually kind of creepy. Google know what I search for, what I do throughout the day, where I go by way of my Galaxy Nexus, and what I talk about with my friends via Gmail, Google voice, and Google+. The idea of taking one of those tools away from Google and reclaiming it for myself (search) was extremely appealing.

After a couple weeks of using Bing, I didn’t miss Google Search at all. The results I get from Bing are just as relevant as the ones I was getting from Google, and I found the format of the results page to be slightly more pleasant to work with.

Edge: Bing

Social Integration

Both Google and Bing have social integration tied into search. Google displays results based on what people in your Google+ circles have decided to +1. Bing does roughly the same thing with Facebook Likes (Microsoft owns part of Facebook). It came down to how much I wanted Google+ to become part of my search versus how much I wanted Facebook to do the same. I could go into incognito mode with either and enjoy a clean experience, though normal users don’t do that.

When it came down to it, I enjoy Google+ more than Facebook. Because of this, I find my results targeted by way of people I circle to be a little more accurate. This could vary for anyone, and it just happened to be how it worked out for me.

Edge: Google

Take the Blind Comparison Test for Yourself

If you’d like to see which search engine works better for you, why not take the “Bing It On” comparison test? It’s hosted by Bing, though after some tests myself I can say that Google does indeed get a fair shake. Google and Bing have both scored victories in my blind tests at about a 50/50 ratio.

Which search engine did you prefer?

10 comments On Bing Vs. Google: Have You Taken the Blind Comparison Test?

  • I took the test and bing won!

  • I agree that Google does get fair play here. They format the results to look identical, so the content is all you have to go on.

    However, I’m not ready to switch. I use Google for much more than their search engine, and even in this blind test (which uses five search “rounds”), I still picked Google 4 times out of 5.

    However, it’s not the first time that switching to Bing has crossed my mind.

  • I’ve tried this test twice and Bing won both times.

  • I got 50/50 for my searches as well. I use Bing more, but Google still has a lot to offer. Sometimes when I am looking for something specific, I do not rely on just Bing. Google is my second choice search engine. They are both great search engines. When I did the first test on BINGITON, I chuckled a little on the findings.

    I searched for Office 365, Windows 8, Surface, Windows Phone 8, and Nokia > GOOGLE WON
    I searched for Android, Google Apps, Nexus 7, Motorola, and Galaxy 3 > BING WON

    I thought that was hilarious!

  • I actually pulled a a good amount of data from twitter about this and based upon my analysis Bing’s claim is just wrong. You can see what I said about it here:

  • Like Bing but for some reason it takes about six times as long to load results after I hit enter..

  • I just typed “How does bing it on work” into Bing and it gave me a wikipedia page about Bing and some other irrelevant stuff, I did the same in Google and the first hit was a MS article about how Bing it on works. ’nuff said!

  • The results, sadly, are not accurate. After getting my results, I put the five terms into Google and Bing in new tabs…this comparison test changed the formatting of the Google searches, specifically leaving out images. I find the images very helpful and much better on Google than on Bing…so in an actual apples-to-apples comparison, I’m sticking with Google.

  • I use duckeuckgo safer and gives results from other sources as well.. also tablet app..

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