One of the big reasons Amazon gives for the price drop in its line of Kindle products is the addition of advertising on the main menu and screen saver. This was first introduced as a separate device option, and more recently included with all new Kindles as they are shipped. The Kindle 4 and Kindle Touch are the two most recent Kindle devices to ship with advertising included. Though you can’t purchase one without advertising installed by default, you can turn these ads off through Amazon.
This option isn’t free. Amazon subsidizes its current line of Kindle products with advertising. By opting out, you’re agreeing to pay the difference you would have paid to receive a non-subsidized Kindle. This cost is usually about $30, so it’s up to each user to determine whether or not that’s a worthwhile investment to avoid unwanted advertising on their eBook reader.
Here is how to remove ads from the Kindle 4 and Kindle Touch:
- Log in to Amazon.com
- Click on Your Account on the upper right area of the screen.
- Choose Manage Your Kindle in the Digital Content section of the menu.
- Select Manage Your Devices in the sidebar to the left.
- Under Special Offers for Your Kindle Device, click Edit.
- Here, you will find out how much it will cost to remove ads from your account and be given the option to do so.
Clicking the Unsubscribe Now with 1-Click button will charge your account the subsidized difference and remove ads from your Kindle during the next sync. This process is fairly fluid, replacing advertisements with the same writer profile photos you’ve seen in previous Kindle versions.
That’s all you really have to do to get rid of the ads and enjoy a full Kindle experience. This is currently not an option for Kindle Keyboard customers, but time will tell whether Amazon will create a firmware update to enable this option in the future.